Blackbaud

Blackbaud is a global provider of software and services designed for non-profit organizations enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Its products are utilized by approximately 19,000 organizations including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research U.K., Special Olympics, and Arthritis Foundation.

Blackbaud’s products and services are used for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. The company was founded in 1981 and is based in Charleston, S.C.

Omatic’s integration combines Emma with the power of Blackbaud CRM and Blackbaud Raiser's Edge NXT to give you the best-in-class tools to keep your contact information up-to-date while also creating more personalized, streamlined email workflows.

• Use subscriber segment data in Blackbaud CRM to deliver personalized content that drives engagement.
• Send smarter emails by powering your segmentation and automation within Emma using up-to-date data from Blackbaud CRM.
• Eliminate blind spots and build stronger connections by seamlessly importing Emma activity data into Blackbaud CRM for a full view of the subscriber.
• Automatically sync your contact and campaign data and never miss a new contact or changes to an old one.
• Emma contacts’ email opt-in and opt-out settings are automatically updated in Blackbaud CRM.
• Flexible data mapping lets you put Blackbaud CRM data exactly where you want it in Emma.

To learn more, contact partners@omaticsoftware.com or reach out to your CSM.