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Developed by: Evertrue

Support Email: genius@evertrue.com

About EverTrue

EverTrue is a leading advancement software that supports fundraising efforts at educational institutions. By connecting institutional data with dynamic insights from LinkedIn, Facebook, Zillow, the U.S. Census, and more, EverTrue provides advancement offices with the modern data and tools they need to engage alumni, raise support, and measure team progress.

Today, EverTrue is improving results for more than 300 institutions through a fully integrated suite of products that powers efforts across the entire advancement office. EverTrue is headquartered in Boston, MA and is backed by Bain Capital Ventures and University Ventures.

Now I can easily create and sends lists from EverTrue instead of going into our database, pulling a report, cleaning up a spreadsheet and sending it over. This partnership and integration really connects the dots. It allows us to talk to the population we want to reach right away, without taking on manual work to make that happen.
Laura Day, Director of Annual Giving at Williams College

EverTrue and Emma

Engaging alumni and donors is not always simple. But with Emma's integration with cloud–based platform EverTrue, it's easier than ever to engage alumni, raise support, and measure team progress.

Media

Overview

Use cases

  • Create the perfect audience

    Build detailed segments in EverTrue that effortlessly sync to Emma with a one-button push. These segments combine dynamic information with giving history, event attendance, activities, and biographical data so you can have a clear view of donor interests, affinity, and capacity.

  • Develop and deliver personalized content:

    Create compelling personalized emails to elevate online giving, event registrations, major gifts, or volunteer engagement in Emma’s drag and drop builder.

  • Close the reporting loop

    Use engagement data from Emma to effectively understand your constituent engagement and your email’s ROI.

  • Engage your audience and drive donations

    Leverage EverTrue + Emma email insights to provide your teams with the data needed to generate more donations.