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Connect your Blackbaud CRM account and Emma to automatically keep contact fields up-to-date in Emma, so you can create more personalized email workflows to improve audience engagement.

Blackbaud is the world’s leading provider of AI-powered solutions for social impact. Serving nonprofits, educational institutions, companies committed to corporate social responsibility, and individual change makers, Blackbaud propels impact at scale with the sector’s most intelligent solutions for fundraising and engagement, education solutions, financial management and CSR and grantmaking.

Emma and Blackbaud CRM

Emma's native Blackbaud CRM integration connects the constituent data that higher education and nonprofit organizations already maintain in Blackbaud CRM to Emma, the platform where their marketing happens—automatically, on a nightly schedule, with no manual exports.

  • Use subscriber segment data from Blackbaud CRM in Emma to create more personalized content that drives better engagement. 
  • Send smarter emails by powering your segmentation and automation within Emma using up-to-date data from Blackbaud CRM. 
  • Automatically import your contact and campaign data to Emma and never miss a new contact or changes to an existing one. 
  • Flexible data mapping lets you put Blackbaud CRM data exactly where you want it in Emma. 
  • Emma offers training implementation and support to help you throughout the whole process.

To learn more, reach out to your CSM, or schedule a demo through myemma.com.

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