Add Google Analytics campaign tags to track visitors to your website who clicked on links in your mailings. Data junkies, rejoice.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and apps.
When combined with Emma, you can use Google Analytics to automatically add tracking to emails, monitor the success of campaigns, and compare your email marketing program against other digital marketing channels.
Emma and Google Analytics
https://help.myemma.com/s/article/Add-Google-Analytics