Add or update a profile in Emma
Add or update a profile in Emma depending on any segmentation criteria provided by your point of sale (POS) system or business CRM.
Categories
- Advertising
- Loyalty and Referral
- Marketing
- Systems Integrator
Support
Middle
Integrations to grow your business.
Middle is a flexible integration platform as a service (iPaaS) for marketing agencies, enterprises and SaaS companies. Use out-of-the-box integrations in our catalog, customize them to your exact requirements, or add your own private apps. Predictable pricing and no limits, other than what your provisioned hardware can handle.
Emma and Middle
The Emma and Middle integration allows brands to add and update profiles in Emma, along with sending track events to automate marketing in Emma.
You can connect your applications to Emma without having to code by using Middle’s visual workflow interface.
If you have a development team, Middle’s app provides the foundation for you to extend the connector’s functionality yourself by providing access to the integration code.
Use Cases
Send track API event
Trigger a transactional email out of Emma when a customer makes a purchase, upgrades their membership, or on their birthday or anniversary date with a business.
Remove profile from list
Remove a profile from a Klaviyo list when someone no longer meets an audience’s criteria or opts out of marketing communications.